Privacy Policy

ApSeed Early Childhood Education, Inc. (“ApSeed”, “we”, “us”) is a 501(c)(3) nonprofit. This policy explains what we collect through apseed.org and our programs, how we use it, and the choices you have.

Information we collect

• Contact details you give us — such as your name, email address, and mobile number when you sign up for texts, register a touchpad, apply for a grant, or contact our team.
• Registration details — the child's first name, the partner agency or location, and language preference.
• Message engagement — whether a text was delivered and whether a link in it was opened, so we can tell what is useful.
• Technical information — IP address, browser type, and the page you came from, used for security and to keep the site working.
• Website usage — the pages you view and how you reached them, collected through Google Analytics. See Cookies and analytics below.

Text message program

If you opt in to our text message program, we send recurring automated messages with early-learning tips. Message frequency varies — typically about one message per week, sometimes more. Message and data rates may apply. Consent to receive texts is not a condition of any purchase or donation.

• Reply STOP to any message to opt out. You will receive a single confirmation and no further program texts.
• Reply HELP for help, or contact us at support@apseed.org.
• Supported carriers are not liable for delayed or undelivered messages.
• We do not sell, rent, or share your mobile number with third parties for their own marketing.

How we use information

We use information to deliver touchpads and texts, to support families and partner agencies, to measure whether our programs are working, and to meet legal and accounting obligations.

Service providers

We share the minimum necessary information with providers who help us operate — for example, a messaging provider that delivers texts, an email provider that sends receipts, a payment processor that handles donations, and Google Analytics for website measurement. They may only use it to provide those services to us.

Cookies and analytics

We use Google Analytics 4 to understand how people find and use apseed.org — which pages are read, what gets downloaded, and whether our donate and text-signup pages are working. Google Analytics sets first-party cookies (_ga and _ga_<id>) that let us tell a returning browser from a new one. The data includes the pages you view, the site or search that referred you, your approximate location (city level, derived from your IP address), and your device and browser type.

We do not send names, email addresses, phone numbers, or payment details to Google Analytics, and we do not use it to identify individual visitors. Event-level data is kept for 14 months. Google acts as our service provider and processes this data on our behalf; see Google's privacy policy. You can refuse or delete these cookies in your browser settings, or install Google's Analytics opt-out browser add-on; the site works either way.

Analytics runs only on apseed.org, the public website. The partner and family tools on apseed.app do not include Google Analytics.

Children's privacy

Our programs serve preschool children, but accounts and contact details belong to parents, guardians, and educators. We do not knowingly collect information directly from children under 13.

Your choices

You may request access to, correction of, or deletion of your information by emailing support@apseed.org. You can stop text messages at any time by replying STOP.

Contact

ApSeed Early Childhood Education, Inc.
118-B S. Main St., Salisbury, NC 28144
(980) 643-0451 · support@apseed.org

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